Paid search advertising is a cornerstone of your paid media strategy, but how do you ensure your PPC campaigns are as effective as possible? Here are the bare essential best practices for 2024 to help you maximise your return on investment.
1. Keyword Research and Selection:
Utilise tools like Google Keyword Planner and SEMrush to find highly relevant, high-intent keywords with a healthy search volume.
2. Compelling Ad Copy:
Write ad copy that is engaging and relevant to your audience. Include strong calls-to-action (CTAs). Highly engaging ad copy can make the difference between a click and a scroll.
3. Landing Page Optimisation:
Ensure your landing pages are relevant to your ads and provide a seamless user experience. Often campaigns can fall short here and you can lose out on valuable conversions. Optimising your landing pages for conversions is an essential part of any campaign.
4. Bid Management:
Use automated bidding strategies to optimise your spend based on your campaign goals. Simple but highly important.
5. Continuous Testing:
Regularly test different elements of your ads and landing pages to see what works best. A key element to any successful campaign, test and optimise.
6. Monitor and Adjust:
Use analytics to monitor performance and make adjustments as needed. Goes without saying but often overlooked and not done optimally.
By following these best practices, you can improve your PPC campaigns and achieve better results in 2024. If you're looking to maximise your PPC campaigns, get in touch!
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